Promira Pure Foam
Lightweight Smoothing Foam & Advanced Cuticle Alignment
PROMIRA Pure Foam is an innovative lightweight smoothing treatment designed to align, soften, and seal the hair with exceptional refinement. Its advanced, formaldehyde-free formula delivers a natural straightening effect while preserving the strand’s natural movement, ensuring a finish that is silky, touchable, and effortlessly elegant.
Developed with modern smoothing technology, Pure Foam enhances cuticle sealing and improves the overall surface uniformity of the hair. From the first application, the strands become noticeably more polished, balanced, and aligned, creating a smooth and luminous appearance from root to tip.
Its long-lasting frizz control provides disciplined, sleek hair throughout the day, keeping the strands aligned even in humid or challenging environments. Despite its powerful performance, the formula remains incredibly lightweight, ensuring the hair retains freedom, fluidity, and natural bounce.
PROMIRA Pure Foam nourishes the fiber while smoothing it, enhancing softness, flexibility, and manageability. The foam glides easily through the strands, distributing active ingredients evenly and minimizing friction during styling, which helps prevent breakage and maintain hair integrity.


Designed for those seeking a smooth look without heaviness, Pure Foam delivers intense shine and a velvety texture, elevating the aesthetic and sensory experience of the hair care routine. Each application reveals a refined, radiant finish that complements all hair types.
Its advanced formula promotes high slip and uniform distribution, ensuring the hair becomes easier to detangle and style. This creates an everyday practicality that simplifies routines while still offering premium-level results, making Pure Foam ideal for both professional and at-home use.
The treatment’s smoothing action works harmoniously with the hair’s natural structure, promoting long-term softness and improved fiber cohesion. With continued use, the strands become more resilient, more aligned, and visibly healthier, reflecting the precision and quality behind PROMIRA’s technology.
More than a smoothing foam, PROMIRA Pure Foam is a sophisticated hair-refining system, delivering lightweight alignment, high shine, and long-lasting frizz control. It transforms the hair with elegance and ease, ensuring a beautifully polished result that enhances confidence and elevates the beauty of every texture.
