Who we are
Premium Hair Care, designed for your
Confidence
At PROMIRA, we blend science, beauty, and innovation to deliver hair care that truly transforms. Our commitment is to create products that elevate your routine, simplify your life, and bring out the healthiest version of your hair. Every formula is crafted with care, expertise, and a deep understanding of what real hair needs.
Product Development & Hair Care Innovation
Advanced Hair Fiber Treatment Technologies
At PROMIRA, our expertise lies in developing high-performance formulas that restore strength, enhance shine, and elevate overall hair health. Each product is crafted through a science-driven approach, combining innovation and premium ingredients to deliver visible, transformative results.
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Hair Products
We are dedicated to creating innovative, high-performance hair care designed to restore, protect, and elevate every hair type.
DISCOVER OUR PRODUCTS
Innovation that transforms hair, every single day
PROMIRA Bio Liss is a powerful, high-performance smoothing system designed to deeply restore hair damaged by daily aggressions. Its advanced formula delivers intense hydration, rebuilds internal fiber structure, and promotes complete cuticle sealing for a flawlessly smooth finish.
By transforming the internal bonds of the hair, Bio Liss provides a long-lasting straight effect while preserving softness and natural movement. The strands become easier to detangle, incredibly velvety to the touch, and visibly stronger. The result is luminous, polished, salon-quality shine that enhances every hair type.
Experience a smoothing treatment that goes beyond straightening — delivering true restoration, deep nourishment, and a radiant finish with PRO-level performance.
PROMIRA Pre-Shampoo is an advanced preparatory treatment enriched with powerful natural actives that deeply nourish, renew, and strengthen the hair fiber. Its concentrated formula prepares the strands for professional treatments by improving absorption, restoring vitality, and reinforcing structural integrity.
From the very first application, the hair gains enhanced conditioning, greater flexibility, and a smoother, more manageable texture. The treatment revives dull strands, boosts softness, and leaves the hair with an intense, healthy-looking shine.
Designed to elevate the effectiveness of any hair care routine or salon procedure, PROMIRA Pre-Shampoo ensures the hair is perfectly conditioned, resilient, and ready to receive maximum benefits from subsequent treatments.
PROMIRA Pure Foam is an innovative treatment foam designed to align, smooth, and seal the hair with exceptional lightness. Its advanced, formaldehyde-free formula delivers a natural straightening effect while maintaining movement, softness, and a silky, touchable finish.
Developed with modern smoothing technology, the foam enhances cuticle sealing, boosts luminosity, and leaves the strands visibly more polished from root to tip. Its long-lasting frizz control keeps the hair disciplined and sleek throughout the day — without weighing it down.
Perfect for achieving an effortlessly smooth look, PROMIRA Pure Foam provides intense shine, a velvety texture, and a beautifully refined finish that complements every hair type.
Our Feedbecks
What Our Clients Are Saying
My hair has never felt so smooth and healthy.
I’ve tried countless treatments, but PROMIRA truly impressed me. The shine, softness, and control it gives my hair are unbelievable. It feels like a salon result every single day.
Lightweight, effective, and absolutely transformative. Pure Foam became my go-to product. It smooths my frizz without making my hair heavy, and the results last much longer than I expected. I’m obsessed!
Professional quality you can feel immediately.
From the first use, my hair looked more aligned, hydrated, and easy to manage. PROMIRA products deliver exactly what they promise. Exceptional quality!
