Home Care Line

PROMIRA Pre-Shampoo is an advanced preparatory treatment formulated with high-performance natural actives that deeply nourish, renew, and reinforce the internal structure of the hair fiber. Its concentrated technology works from within, elevating absorption capacity and optimizing the results of any treatment that follows.

Developed with cutting-edge cosmetic innovation, this Pre-Shampoo acts as the first essential step for superior performance. It removes impurities, balances porosity, and softens the cuticles, creating the ideal foundation for treatments to penetrate more effectively and deliver longer-lasting transformations.

From the first application, the hair becomes noticeably more conditioned, flexible, and responsive. The formula enhances softness, improves texture, and provides a smoother, more manageable feel. Dull strands are instantly revived, gaining luminosity and a healthy-looking shine.

Its revitalizing action not only restores vitality but also prepares the hair to better withstand mechanical, thermal, or chemical processes. This reinforces the fiber and improves its overall resilience, ensuring long-term health and protection.

PROMIRA Care Me Shampoo is an advanced fiber regeneration treatment formulated with a rich blend of high-performance natural actives that deeply nourish, renew, and strengthen the hair from the inside out. Its sophisticated formula gently cleanses while replenishing essential nutrients, restoring the hair’s vitality without compromising softness or balance.

Developed through cutting-edge cosmetic technology, this shampoo works beyond basic cleansing. It targets weakened areas of the fiber, improves elasticity, and reinforces the hair structure, promoting increased conditioning, flexibility, and resilience. Each wash prepares the strands for optimal performance in subsequent treatments, enhancing their effectiveness and longevity.

From the first application, the hair feels noticeably smoother, more manageable, and revitalized. The strands gain improved texture, reduced roughness, and a natural, intense shine that reflects healthier hair with renewed strength and movement.

Its regenerative action helps protect the hair against daily stress, mechanical wear, and environmental aggressors, supporting long-term hair health. The result is hair that looks and feels stronger, more flexible, and beautifully luminous, with a refined, silky finish.

PROMIRA Care Me Conditioner is a high-performance treatment designed to deliver intense hydration and advanced repair to dry and weakened hair. Powered by a high water retention technology, it helps preserve moisture within the hair fiber, restoring softness, balance, and comfort to the strands.

Formulated with a potent combination of high-quality natural actives, this conditioner works deeply to nourish, strengthen, and repair the hair structure. Its advanced conditioning system smooths the cuticles, improves elasticity, and reduces dryness, leaving the hair more resistant, flexible, and healthy-looking.

From the first application, the hair feels deeply conditioned, softer, and more manageable. The formula enhances silky touch, improves texture, and promotes a natural, luminous shine, transforming dry hair into visibly revitalized strands.

Its advanced repair performance helps protect the fiber from mechanical stress and daily aggressors, supporting long-term hydration and strength. The result is hair that appears stronger, intensely nourished, and perfectly balanced, with a smooth, refined finish and lasting hydration.

PROMIRA Pure Foam is an innovative lightweight smoothing treatment designed to align, soften, and seal the hair with exceptional refinement. Its advanced, formaldehyde-free formula delivers a natural straightening effect while preserving the strand’s natural movement, ensuring a finish that is silky, touchable, and effortlessly elegant.

Developed with modern smoothing technology, Pure Foam enhances cuticle sealing and improves the overall surface uniformity of the hair. From the first application, the strands become noticeably more polished, balanced, and aligned, creating a smooth and luminous appearance from root to tip.

Its long-lasting frizz control provides disciplined, sleek hair throughout the day, keeping the strands aligned even in humid or challenging environments. Despite its powerful performance, the formula remains incredibly lightweight, ensuring the hair retains freedom, fluidity, and natural bounce.

PROMIRA Pure Foam nourishes the fiber while smoothing it, enhancing softness, flexibility, and manageability. The foam glides easily through the strands, distributing active ingredients evenly and minimizing friction during styling, which helps prevent breakage and maintain hair integrity.

PROMIRA Pure Serum is a high-performance nutritive serum formulated with a powerful blend of B-Complex Vitamins, D-Panthenol, and precious botanical oils, including avocado, macadamia, coconut, flaxseed, patauá, and castor oil. Enriched with green tea, arnica, and aloe vera extracts, this advanced formula delivers deep nourishment while reinforcing the hair fiber.

Specially developed for dry and chemically treated hair, such as hair exposed to bleaching, highlights, or other chemical processes, this serum acts as the final step of professional treatments, sealing the cuticles and enhancing overall results.

Its multifunctional technology provides advanced thermal protection against blow dryers, straighteners, and sun exposure, while creating an extra protective layer that restores hydration and shields the fiber from daily damage. The formula helps fill fiber fissures, retain moisture, and prevent nutrient loss, promoting stronger and healthier-looking hair.

From the first application, the hair becomes noticeably softer, silkier, and more manageable. The serum delivers an effective anti-frizz action, making combing and drying easier, while improving flexibility and resilience. The result is hair that feels deeply nourished, protected, and luminous, with a smooth, refined finish and long-lasting hydration.

PROMIRA BB Cream – Rebuilder is an advanced leave-in treatment powered by an exclusive BB Cream technology that delivers multiple benefits in a single, sophisticated formula. Designed to enhance the hair’s appearance and performance, it leaves the strands smooth, aligned, and with an immediate velvety touch.

Its high-performance formula provides advanced thermal protection, helping to shield the hair from damage caused by blow dryers, straighteners, and other heat tools. At the same time, it supports the repair of split ends, improves fiber elasticity, and reinforces weakened areas of the hair structure.

Enriched with nourishing and restorative actives, this BB Cream works to rebuild the fiber, restore softness, and revive the hair’s natural shine. The strands become more flexible, manageable, and visibly healthier, with enhanced movement and a refined finish.

From the first application, the hair feels silkier, lighter, and more resilient, without heaviness. The result is hair that appears reconstructed, protected, and luminous, with a polished, long-lasting smoothness and a sophisticated, professional touch.